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White Label Advisory

Expert guidance for firms launching their own branded ETFs through an open-architecture model. As your ETF white label providers, Sound Capital gives you control over every service decision.

Solutions Provider

Comprehensive ETF solutions from strategy design through ongoing portfolio management. We connect you with tailored partners across the entire ETF lifecycle.

Conversions & Exchanges

Prudent transition of existing strategies and SMAs through 351 exchanges and thoughtful mutual fund conversions and dual share-class guidance.

Who We Are

Building the Future of ETF Innovation

Sound Capital Solutions is an institutional ETF advisory firm built on a simple principle: one size does not fit all. Since our founding, we’ve helped launch a variety of ETFs by matching clients with the right service providers, structures, and strategies for their unique needs.

0
ETFs Launched
0B
AUA
0+
Senior Management Years Experience

*AUA combines white-label and solutions provider assets as of 12/31/25. ETF launches combine white-label and solutions provider launches through 12/31/25. Additional Fund information can be found on Sound Capital’s Form ADV.

Our Clients

Trusted by clients nationwide, including leading RIAs, asset managers, family offices, and institutional investment firms.

The Right-Label
Difference

Most ETF service providers operate turnkey platforms that require you to use their predetermined vendor stack. Sound Capital Solutions takes a fundamentally different approach. We’re advisory-first, not platform-first, which means you maintain control over your ETF’s structure, service providers, and long-term strategy.

Get in touch with our advisory team today

Our ETF Solutions

ETF White Label Providers for Modern Investment Firms

Sound Capital Solutions provides full lifecycle support for firms launching and operating exchange-traded funds. Whether you’re converting an existing strategy or building an ETF franchise from scratch, our solutions are designed to give you institutional-grade infrastructure with complete operational flexibility.

Our Core Solutions Include:

White Label ETF Advisory

Independent guidance on ETF structuring, service provider selection, and go-to-market strategy.

ETF Portfolio Management

Ongoing investment management, rebalancing, and compliance oversight for active and passive strategies.

SMA to ETF / 351 Exchange Conversions

Tax-efficient transitions that preserve client relationships and AUM.

ETF Operations & Compliance Support

Daily fund oversight, regulatory filings, and operational infrastructure.

Mutual Fund to ETF Conversions

Strategic planning and execution for funds transitioning to ETF wrappers or establishing ETF share classes.

ETF Launch Consulting

End-to-end guidance for first-time issuers navigating SEC registration, capital markets, portfolio management, and service provider selection.

Thought Leadership

Insights
& Expertise

Sound Capital Solutions shares ongoing market insights, regulatory updates, and ETF innovation trends to help investment firms make informed decisions. Our thought leadership reflects decades of experience launching and managing ETFs across changing market conditions.

ETF LAUNCH & MANAGEMENT PROCESS

A Proven ETF Launch & Management Process

Launching an ETF requires careful planning, regulatory governance, and coordination across multiple service providers. Sound Capital Solutions guides clients through each phase with a structured, educational approach. From discovery and fund assessment to ongoing portfolio management, our services set the groundwork to achieve long-term goals.

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